Recently, the LCD display industry, which had been dormant for a long time, has experienced a significant surge in popularity, becoming the focus of attention in the consumer electronics and capital markets. On one hand, the prices of TV panels have been rising month by month for several consecutive months, and the industry has completely left the "cheap price" era. On the other hand, leading domestic manufacturers have consolidated their global dominance through capacity control and technological innovation. At the same time, LCD has begun a "differentiated rebirth" in various specialized markets such as mobile phones, vehicles, and desktop displays, and the industry's prosperity has continued to rise.
The price has strongly rebounded, and the industry's profit turning point has arrived.
Since the beginning of 2026, the price of LCD panels has changed from the previous continuous downward trend and entered a steady upward channel. According to the industry monthly report released by Guosen Securities on April 27th, the prices of mainstream sizes such as 32, 43, 50, 55, and 65-inch LCD TV panels have all increased month by month. Among them, the price increase of 55-inch and 65-inch panels was particularly significant. It is expected that the prices will remain stable in May, with a clear upward trend.
The price recovery directly drives the industry's revenue and capital market performance to improve. Data shows that in March, the monthly revenue of global large-sized LCD panels reached 6.163 billion US dollars, increasing by 3.34% month by month. The A-share panel sector has risen by 6.36% since April 24th (as of 24th), outperforming the Shanghai Composite Index. Rainbow Company's single-month increase was as high as 44.36%, and the stock prices of leading enterprises such as BOE, TCL Huazhong, and Huiko have also risen simultaneously, with the industry valuation continuing to recover.
This price rebound is mainly due to the reversal of the supply and demand situation. In the past few years, the industry's blind expansion led to severe LCD production overcapacity, and the panel prices continued to decline, putting pressure on manufacturers' profits. In 2026, the global LCD industry entered a stage of "stocking up and protecting prices", and the leading domestic manufacturers in China dominated the "production control and price protection" strategy. BOE, TCL Huazhong, and Huiko, the three giants, occupied 65% of the global high-generation line production capacity. Through active capacity control and optimizing the delivery schedule, they effectively alleviated the supply-demand pressure. At the same time, overseas small-generation lines accelerated their exit, and Taiwan factories such as ChingCheng and Yodao closed their outdated production lines, further reducing ineffective supply, creating space for the price recovery. In addition, the demand for global sports events for stock preparation and the low inventory replenishment by downstream terminals also provided strong support for the price increase of panels.
The domestic dominance is firmly established, and technological breakthroughs have broken through the barriers of the high-end market.
In the global LCD industry landscape, Chinese mainland manufacturers have formed an absolute dominant position. As of 2026, the global LCD TV panel shipment volume accounted for more than 70% in China, and BOE and TCL Huazhong ranked first and second in global shipment volume. Domestic panels have completely rewritten the industry's previous dominance by Japanese and South Korean enterprises.
In addition to the production advantage, domestic manufacturers are accelerating their transformation from "scale-driven" to "technology-driven", breaking the label of LCD's low-endization, and continuously breaking through in the high-end display field. In early April, BOE released several advanced LCD technologies at the 10th anniversary celebration of ICDT 2026. Its TV UB Cell series won the highest-level Low Glare Ex certification from SGS with top-level anti-glare performance, and the 85-inch 4K UB Cell 4.0 Pro achieved a narrow bezel design with excellent eye-protection and picture quality performance at the international leading level.
TCL Huazhong showcased the world's thinnest LCD desktop display at the AWE 2026 exhibition. The entire machine has a thickness of only 3.7 millimeters, featuring 2K high resolution and minimalist design, and won the Applanix Core Award at the exhibition. Meanwhile, its ultra-thin and narrow bezel Mini-LED vehicle-mounted LCD display products, which meet the interior design requirements of high-end new energy vehicles, have entered the supply chain of mainstream automakers. Technological upgrades have directly driven an increase in product value. In 2026, mid-to-low-end TVs and monitors will accelerate the popularization of upgraded specifications such as high resolution, high refresh rate, and narrow bezels, with the average selling price of panels increasing by 5.8% compared to the previous year.
The niche market "revives", LCD escapes the "elimination" fate
For a long time, the industry has generally believed that LCD would be completely replaced by OLED, especially in the high-end market of smartphones, where leading brands such as Apple and Samsung have completely stopped using LCD. However, actual market performance shows that LCD has not left the historical stage and instead has achieved a "contractive rebirth" by precisely positioning itself in the essential market segments.
In the smartphone sector, LCD firmly occupies the basic market of the mid-to-low end. Data from Counterpoint and the China Communications Standards Technology Institute show that in the first quarter of 2026, LCD still accounted for 54.4% of the global smartphone panel market share, being the absolute main force for budget phones, student phones, elderly phones, and backup phones. Since April, mainstream brands such as Redmi, iQOO, Honor, and Huawei畅享 have launched LCD new models one after another, while a batch of niche LCD models with mini design and no network connection functions have also been launched in a concentrated manner, forming a market pattern of "mainstream stabilizing the basic market, niche playing differentiation".
Sub-sectors such as vehicle-mounted, information technology innovation, and desktop display have become new growth engines for LCD. With the advancement of automotive intelligence, the dual-screenization of the central control screen and dashboard is becoming widespread, and the demand for vehicle-grade LCDs continues to grow. Dianshantianma has passed the certification of main models such as BYD, Geely, and Great Wall, and the related orders are expected to reach 18.6 million pieces in 2026. In the information technology innovation field, the acceleration of domestic substitution has led to a 91.3% domestic market share for LCDs in government and party office terminals in 2026, an increase of 6.5 percentage points compared to last year. At the same time, LCDs have continued to penetrate in the fields of desktop displays, commercial displays, and industrial control, with the market space steadily expanding.
Industry outlook: The prosperity continues, domestic manufacturers usher in a golden development period
Industry insiders analyze that in the second half of 2026, the high prosperity of the LCD industry is expected to continue. Supply side, the exit of old overseas production capacity and the continuous production control strategies of domestic manufacturers make it difficult to break the tight balance of supply and demand； demand side, the backorder season for TVs in the second half of the year, the release of new products in consumer electronics, and the release of vehicle and information technology innovation demands will continue to drive the stable shipment volume and prices of panels.
In the long term, the LCD industry has bid farewell to the development stage of low-price competition and entered a high-quality development cycle of "technology upgrade + structural optimization". Domestic manufacturers, with their global leading production scale, continuous breakthrough technological strength, and complete industrial chain support, will further consolidate their global leading position and seize more market shares in high-end LCD displays, vehicle displays, and information technology innovation displays, achieving the leap from "panel powerhouses" to "panel powerhouses".
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