Since the beginning of 2026, the display industry has witnessed a significant turning point. Customized LCD displays, leveraging technological innovation breakthroughs and advantages in full-scene adaptability, have broken the monopoly of OLED screens in the mid-to-high-end market. They have achieved comprehensive penetration from consumer electronics to industrial healthcare, from smart transportation to commercial scenarios, becoming a new growth driver for China's display industry's high-quality development. The industry has officially entered the golden development period of "scene customization and precise empowerment".
Customized LCD displays are liquid crystal display devices that are designed and produced according to customers' individualized needs, in terms of size, resolution, brightness, power consumption, form and function. Their core competitiveness lies in breaking the limitations of standardized products' "one-size-fits-all", precisely matching the special usage requirements of different scenarios, and possessing advantages such as mature technology, outstanding cost performance and strong adaptability. According to IDC's "Global Commercial Display Market Forecast Report 2026-2027", the global commercial customized display equipment market share will reach 37% in 2026, an increase of 6 percentage points compared to 2022; among which, the market size of China's customized LCD display industry will maintain double-digit growth, benefiting from the acceleration of digital transformation in downstream application fields and technological innovation-driven factors, and will continue to unleash development potential in the coming years. The market share of domestic enterprises has increased to 62%, achieving "technology + scale" leadership.
Technological innovation is the core driving force behind the breakthrough development of customized LCD displays. Since the beginning of 2026, a series of key technologies in the industry have been successfully implemented, driving the products to achieve a qualitative leap in display effect, environmental adaptability, and intelligent level. The 6.745-inch 1.5K top-level LCD screen engineering prototype based on ADS Pro technology recently presented by BOE is set to be mass-produced in the first half of 2026. This product adopts RGB pixel independent arrangement technology, with a pixel density of 446 PPI, and its clarity can rival that of high-end OLED screens. At the same time, through fine-line design and a new LED backlight system, its peak brightness is raised to 1500 nit, completely solving the pain point of poor outdoor visibility of traditional LCD. The self-developed "Dynamic Display" dynamic partition refresh technology it is equipped with can achieve "on-demand refresh", reducing the comprehensive power consumption by 20% and the power consumption during screen-off display scenarios by 30%, providing a new solution for high-end customized demands in the consumer electronics field. Meanwhile, the 27-inch QHD Oxide TFT-LCD display screen released by Taiwan Semiconductor Manufacturing Company (TSMC) at the CES 2026 exhibition, thanks to the breakthrough of oxide semiconductor technology, achieves an ultra-high refresh rate of 610Hz and a 1ms GTG response time, effectively eliminating the ghosting of high-speed moving images, covering 100% DCI-P3 wide color gamut, and becoming a benchmark product for customized displays in the competitive gaming field.
In terms of scene adaptation, the customized LCD display presents distinct characteristics of "full-domain penetration and refined adaptation", fully meeting the customized requirements of different scenarios. In the field of intelligent transportation, OBOO鸥柏 launched a 65-inch domestically produced customized LCD outdoor screen, equipped with a 3500cd/㎡ industrial high-brightness backlight module, featuring IP65 protection level and a wide temperature working range of -30℃ to 60℃. It is suitable for airport check-in areas, outdoor parking lots, etc., enabling real-time and clear push of flight information and traffic data. Compared with imported products, its cost performance has improved by 30%. In the industrial control field, the customized LCD screen overcomes the bottleneck of extreme environment adaptation, and Shentianma customized a 10.4-inch LCD screen for Xinjiang open-pit coal mine. It uses special liquid crystal materials and heating film auxiliary technology, maintaining a 0.3-second rapid response in a -35℃ cold environment, accurately displaying the real-time load data of the coal mining machine. BOE developed a 21.5-inch LCD screen for port cranes, with "metal frame + silicone buffer layer" dual protection, passing the 10G vibration test, and still being able to display stably in intense shaking. In the medical field, the customized LCD screen highlights the value of "precise protection". The 32-inch 8K ultra-high-definition LCD diagnostic screen developed by BOE achieves 16-bit grayscale levels, with color deviation ΔE ≤ 1.2, meeting the DICOM Part 14 medical standards, and can clearly distinguish the fine lesions in lung CT images. At the same time, it integrates intelligent dimming technology, which can automatically adapt to environmental light parameters, reducing the visual fatigue of doctors when continuously reading images for 4 hours by 42%.
The integration of green environmental protection and intelligence has become the core development trend of customized LCD display screens. With the deep implementation of the "dual carbon" concept, industry enterprises have been increasing their efforts in energy-saving technology research and development. By adopting low-energy consumption production processes, renewable materials, and intelligent power consumption regulation technologies, they promote the transformation of products towards high-efficiency energy saving and environmental protection low-carbon. The customized LCD products of companies like BOE and Shenzhen Tianma have achieved an average reduction of more than 20% in overall power consumption through technical optimization. At the same time, the deep integration of Internet of Things and big data technologies has driven the intelligent upgrade of customized LCD display screens. By integrating sensors and intelligent control systems, they enable remote monitoring and automatic parameter adjustment functions. For example, the 27-inch LCD screen customized by TCL Huaxing for laparoscopic surgery adopts a seamless bonding process and can be directly disinfected with alcohol, and the LTPS-TFT technology is adopted to compress the response time to 0.5ms, helping doctors accurately locate the lesion. Longteng Optoelectronics customized a 3.5-inch LCD screen for newborn monitors. With high-resolution clear display of minor fluctuations in vital signs, and a low-power design, the monitor's battery life is extended by 30%.
Industry insiders indicate that the current customized LCD display industry is in a dual opportunity period of产业升级 and demand expansion. The continuous innovation demands from downstream application fields will further drive technological iteration and product upgrading. In the future, as domestic panel technologies continue to mature, the continuous improvement of supply chain autonomy and controllability, as well as the popularization of the "screen + solution" full-cycle service model, customized LCD displays will achieve breakthroughs in more emerging fields, gradually breaking the import monopoly in the high-end market, promoting the transformation of China's display industry from "scale leadership" to "quality leadership", and providing solid support for the digitalization and intelligence upgrade of various industries. It is expected that in the second half of 2026, mass-produced mobile phones equipped with BOE's 1.5K top-level LCD screens will be officially launched, which is expected to drive more brands to layout high-end LCD models and promote the full recovery of the LCD camp.
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