November 4, 2025 Hefei At the 2025 World Display Industry Innovation Development Conference held on November 3-4, a 270-inch 8K TFT Micro-LED display screen with a pixel pitch of 0.7 millimeters is presenting exquisite picture quality. Not far away, the curved wall screen maintains a 60% transparency rate during the day and transforms into flowing brand light effects at night - these are custom exhibits from Chenxiang Optoelectronics and Dehui Technology, serving as a vivid illustration of the global display industry's transition from "standardization" to "scenarioization". Data shows that the market size of customized display screens in China has exceeded 490 billion yuan, with the annual compound growth rate of the special field of irregular screens reaching 28%. The deep integration of AI and new display technologies is reconfiguring the industrial ecosystem.
Technological Revolution: Full Chain Customization from Materials to Terminals Breakthroughs
"The display industry has entered the innovation deep-water zone driven by 'AI+', and customization capability has become the core competitiveness of enterprises." The on-site manager of BOE pointed out, "The 110-inch TV equipped with the Blue Whale AI display large model demonstrates that this model can dynamically adjust the light effect based on the user's eye habits, combined with the 'natural light' display technology to achieve four-dimensional light replication, providing a visual experience close to nature on the screen. This technological breakthrough is not an isolated case:
Micro-LED Accelerates Implementation: Chenxiang Optoelectronics' global first 8K TFT Micro-LED screen supports touch interaction and can be widely applied in professional cinemas and command centers; Rayyu Optoelectronics' full-color micro display with a 4-micron pixel pitch solves the production challenges at 6350 PPI density;
Flexible Irregular Shape Technology Matures: Dehui Technology achieves precise design at 0.1mm level through 3D modeling, and its curved screen module thickness is only 50mm. In a certain commercial complex project, it increased brand exposure by 80%;
Cross-border Technology Integration: AUO and Nanolumens jointly developed a double-sided transparent Micro-LED screen, which can be embedded in building facades to achieve "screen hidden when closed, image displayed when opened", and has received orders from high-end shopping malls in Malaysia.
Upstream Industry Chain Synchronizes Upgrades, Chengzhi Yonghua's 1Hz liquid crystal materials, Sangjin Optoelectronics' vehicle-mounted polarizing film, and other customized components are showcased, promoting the domestic production rate of key materials to 68%, providing support for the cost reduction and efficiency improvement of customized screens.
Scenario Expansion: "Screen Connecting Everything" in All Industries Practice
Customized display screens are penetrating into all scenarios of production and life. In the conference experience area, the multi-language AI transparent screen from Kuaishou AI demonstrates real-time translation in airports through dual-display and the Starfire large model; Changhong's healing AI TV's diffuse light wings can change the atmosphere according to the content of the film, redefining the home viewing experience. More industry-valued applications have been implemented in multiple fields:
Commercial Field: The curved entrance screen of a luxury store playing a brand short film after the screening led to a 25% increase in average transaction price; The curved LED screen of the NBA Heat team's home court can withstand extreme weather and has become a cultural symbol of the event;
Industry and Medical: BOE's medical customized screen supports -30℃~85℃ wide temperature working conditions and combines Mini-LED backlight technology to achieve precise presentation of medical images, with a 19.3% year-on-year increase in shipment volume in 2024;
Vehicle and Transportation and Travel: AUO's rollable vehicle screen can blend with the interior when closed, and the photonic crystal intelligent cabin transparent screen has become the world's first product with a large field of view angle for vehicle-grade products. "By 2024, the demand for industrial control custom screens will account for 34.1%, and on average, each new energy vehicle will be equipped with 3.7 custom screens, with a customization rate exceeding 60%." Analysts from Boran Consulting pointed out that the segmentation of scenarios is driving the market towards higher value-added transformation.
Industry Transformation: Leading Enterprises Competing for Ecological
The market landscape presents the characteristics of "headquarters concentration and technological diversity". BOE, Tianma Microelectronics, and TCL HuaZhan occupy 54% of the domestic custom LCD market share. Among them, BOE's custom business revenue reached 98.6 billion yuan in 2024, with a focus on the automotive and medical fields； Dehui Technology has broken through in the curved screen sector, with the market share of spherical screens leading for three consecutive years.
Facing the substitution pressure from OLED and Micro-LED, enterprises are building technological barriers: Visonox's ViP technology has increased pixel density to 1700 PPI, extending device lifespan by 6 times; BOE jointly developed AI detection equipment with Kala Youran, increasing the efficiency of screen defect recognition by 40%. "Customization is not a single product innovation, but a full-chain capability from research and development to operation and maintenance." Industry experts stated that with the improvement of the domesticization system, the market size is expected to exceed 580 billion yuan in 2025.
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