July 3, 2025
Growth Opportunities in the equipment Industry as seen from LCD and OLED: BIBUKE's in-depth Exploration in the LCD field
In the current era of rapid development of display technology, LCD (liquid crystal Display) and OLED (Organic Light-Emitting Diode) technologies have become the focus of the industry. The development trends of both have a profound impact on the growth and opportunities of the equipment industry. Meanwhile, BIBUKE, which has always been dedicated to the LCD field, has also demonstrated its unique value and potential in this technological wave.
LCD industry: Supply and demand improve, pattern optimized
Recently, the LCD industry has shown a positive development trend. Industry panel manufacturers adhere to the "production on demand" strategy. By adjusting the production line utilization rate, they have effectively accelerated the inventory reduction on the demand side. The industry inventory has gradually become healthy, and industry demand has also returned to normal. Since November 2024, the average operating rate of the LCD industry has rebounded and gradually increased and remained above 80% in the first quarter of 2025.
According to data from consulting agencies, driven by strong terminal demand, the prices of mainstream LCD TV panel sizes rose across the board from January to March 2025. Despite the fact that the demand for LCD TV panels is expected to cool down in the second quarter due to changes in the international trade environment and the diminishing marginal benefits of the "trade-in" policy, with prices remaining stable in May, the LCD industry as a whole is moving in a positive direction. Especially in the Chinese mainland market, with the boost of domestic demand, the high-quality development of industries and the optimization of the trade pattern, it is expected to offset the uncertainties in the international trade environment.
In addition, the market concentration of the LCD industry is on the rise, and the say of Chinese manufacturers is constantly increasing. A large number of LCD production lines have completed depreciation, further highlighting the cost advantage. Meanwhile, small and medium-sized production lines have undergone capacity elimination, and the cost performance of the production combination is extremely high. In the global environment of high inflation and high interest rates, consumers' demand for high cost-performance products has increased. LCD products, with their price advantage, still have a broad market prospect.
In the OLED field: Medium and large sizes have become a new blue ocean, with diverse technical routes
OLED technology has developed rapidly in recent years, especially in the medium and large-sized field, becoming a new blue ocean that panel manufacturers are competing to lay out. Omdia, a well-known market research firm, predicts that the global shipment of OLED smartphones will reach 661 million units in 2024, with a penetration rate increasing to 55%. However, from 2023 to 2028, the compound annual growth rate of global OLED smartphone shipments is expected to be only 4.74%, with the growth rate gradually slowing down. In contrast, the application penetration rate of OLED in medium and large-sized fields such as laptops, tablets and TVS is currently hovering between 3% and 4%, with huge growth potential.
In order to seize the medium and large-sized OLED market, relevant panel manufacturers have been making efforts to lay out their strategies and have formed multiple technical routes. Samsung Display is betting on QD-OLED, investing in the construction of the world's first 8.6-generation OLED panel production line, which is scheduled to go into mass production in 2026, mainly targeting the medium-sized market such as laptops and tablets. LG Display, on the other hand, has chosen the WOLED route, focusing on large-sized application markets such as televisions and monitors. The 5.5th generation printed OLED display panel production line of TCL CSOT has begun trial production. Vixinuo is building an 8.6-generation AMOLED production line in Hefei, introducing its self-developed ViP technology, and focusing on medium and large-sized markets such as automotive and IT.
Omdia's market research report indicates that in 2024, the shipment volume of large-sized OLeds above 9 inches is expected to increase by 124.6% year-on-year. This rapidly growing market has attracted numerous manufacturers to compete, and the competition in the medium and large-sized OLED market is becoming increasingly fierce.
BIBUKE: A leading player in the LCD field
Against the backdrop of fierce competition between LCD and OLED, BIBUKE Company has always been dedicated to the LCD field, demonstrating strong professional capabilities. The company has a rich product line, covering TFT display modules of various sizes from 2.4 inches to 12.3 inches. More than 200 standard TFT models are listed on its website, and almost every standard model can be derived according to customer requirements.
BIBUKE's TFT displays comply with industrial standards. Including standard TFT-LCD modules, IPS TFT, high-brightness TFT LCD (sunlight-readable display), TFT panels with control boards, strip TFT, wide-temperature TFT LCD, Bibuke Clever System TFT and touchscreen displays, etc. These displays feature multiple modes, including landscape or portrait modes, with monochrome TFT displays and full-color TFT displays, and offer a variety of resolution options. They can also be equipped with resistive and projective capacitive (PCAP touchscreen) technology touchscreens. Its TFT display module features multiple interfaces, such as MCU, RGB, TTL, LVDS, MIPI DSI and HDMI, etc., and is suitable for numerous fields including industrial control, coffee machines, medical equipment, POS systems, automation, GPS navigation devices, white goods, energy control, telecommunications, etc.
Since its establishment in 2002, BIBUKE has accumulated profound technical expertise and industry experience. The company has passed certifications such as ISO 9001, ISO 14001, TS-16949 2009, as well as ROHS and REACH certifications. Its backlight factory has developed and designed over 1,000 different structures and colors of planar light sources, becoming an important force in the global LED backlight field.
Growth opportunities in the equipment industry
With the continuous development of LCD and OLED technologies, the equipment industry has ushered in numerous growth opportunities. In the LCD field, although the industry has entered a mature stage, with the optimization and upgrading of production lines, the expansion of new application scenarios, and the further optimization of the market pattern, the demand for related production equipment, testing equipment, etc. still exists. For instance, to enhance production efficiency and product quality, manufacturers need more advanced panel manufacturing equipment, high-precision testing devices, etc.
In the OLED field, due to its rapid development stage, especially the rise of the medium and large-sized OLED market, the demand for equipment is even more vigorous. From evaporation equipment, printing equipment to inspection equipment, etc., all need continuous innovation and upgrading to meet the high-precision and high-yield requirements of OLED production. For instance, the development of printed OLED technology has driven the demand for high-precision inkjet printing equipment. In the evaporation process, to enhance the production yield of large-sized panels, higher requirements are placed on the precision and stability of the evaporation equipment.
For enterprises like BIBUKE that focus on the LCD field, on the one hand, they can continuously optimize their own products and expand the application of LCD in new fields, thereby driving the growth in demand for related equipment. On the other hand, one can also pay attention to the development trends of OLED technology, carry out technological research and development and equipment upgrades in a timely manner, and seek development opportunities in the new wave of display technology. For instance, BIBUKE can leverage its experience in LCD display module manufacturing to develop certain equipment or processes suitable for OLED display module production, thereby achieving diversified business development.
In conclusion, the development of LCD and OLED technologies has brought abundant growth opportunities to the equipment industry. During this process, BIBUKE Company, with its profound accumulation in the LCD field, is expected to play a significant role in the development of the equipment industry. At the same time, it also faces the challenges and opportunities of expanding into new display technology